Business Intelligence Process
Go deeper on your business by knowing your ideal client!
Tools & Resources for Digital Marketers & Entrepreneurs
The Idea Lab connects you to the proven, practical strategies and resources used by the World's leading businesses, marketers, and entrepreneurs. Enabling you to take your online business and personal growth to new heights.
OK, so I know you are desperate to get into the sales funnel, email, and traffic side
of things so you can go start implementing tactics, but there are some key steps to
take before you start building your sales funnel and campaigns.
You have the map to growth, but you need to know where you currently stand,
what your business is, what it’s lacking, and what it needs to do.
We'll ask you a series of trigger questions below that will allow you to easily pull out
the information needed to establish where your business is currently at. The
answers will enable you to create a profitable sales funnel and go through the
following strategy with a clear picture of how each step relates to your business.
And... If you have a business already and are making millions, don't ignore the
section. It might be easier for you or perhaps less exciting, but I urge you to
go through the steps. This will enable you to get some new ideas to position
your business to make even more money and allow you to position your
business (or your client's business) and your offer in a way that is going to
convert.
Some of these questions are obvious, some are difficult, and some you might not
be able to answer until later, but give them a go. You’ll be using the answers later.
It will also serve as a branding document that you can use as a reference for all
marketing materials, including your emails, website, ads, socials, etc. All of which is
essential for when/if you employ people to work with you on the business.
Want us to help? Schedule a time with me!!
It should take around 15-20 minutes to fill out. It's good practice to get your initial
thoughts down in the draft and then revisit with a clear head to refine. Also, go
through this with a business partner too.
Make sure you keep your answers in a Google Docs... you’ll need the answers for the
next phases of the strategy. Diving into your competitors and what they offer in order to position yourself without comparisonitis!!
Resources
Business Intelligence Questions
Customer Intelligence Grab the questions in a Google drive document, make a copy & save!!