Content Marketing Strategy

Every single company out there, where they know it or not, is a media company

in addition to the business or product that they specialize in.” - Gary Vaynerchuk,

VaynerMedia Founder, Investor to Uber, Facebook, Twitter, Snapchat.

When, if you are ready to scale and want to build your traffic channels and brand for

the long term… then you need to advance to some of the following Pull Marketing

tactics, which can otherwise be referred to as ‘Content Marketing’.

Every business needs to grab the attention of the consumer. In today’s world, the

consumer’s attention is on a media channel. From Facebook, Youtube, Instagram,

Medium or on your own blog, and on the podcast platforms... you have to create

the content that captures that attention consistently. Essentially your content will

work like ads, and can even be used for ads. It should be an integrated piece of the

overall sales funnel and growth strategy.

From videos, podcasts and blogging, Pull tactics are how you build your own

audience to generate traffic and sales through content that you are creating. You

are ‘pulling’ visitors into your world. You are in enticing them. Entertaining them.

Educating and Informing them. You’re winning them over and Influencing them. All

for free.

It’s the organic way to build traffic into the top of your sales funnel and into your

world. And it’s your own audience. It’s your own tribe. It isn’t somebody else's on

another platform. It’s yours!

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