Sales legend Joe Blackburn sits down with host Suzanne Taylor-King to share raw insights about building genuine business relationships that last.
As the creator of The Lion - Inner Circle, Joe transforms how professionals think about sales and networking. His approach? Skip the fancy tech and focus on what matters - real connections with real people.
In this value-packed episode, you'll learn:
• Why Joe walked away from corporate perks to build something authentic
• The "Mustard Principle" - a powerful framework for building trust
• How to make meaningful contacts that turn into long-term business relationships
• The truth about transitioning from corporate to coaching
• Why most "influence" strategies fail (and what actually works)
Host Suzanne Taylor-King draws out Joe's most practical tips, including his famous "little black book" method that helped him build a thriving coaching practice without complex marketing systems.
This conversation goes beyond surface-level networking advice to show you how to create lasting impact in your business relationships.
Want more insights on building authentic business connections? Subscribe to Unlock Your Way with STK on your favorite podcast platform.
Follow Joe Blackburn on LinkedIn and check out the Sales Assassin podcast to continue learning from his expertise.
Find all the show notes and links here: https://www.unlockyourwaywithstk.com/52
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