The Idea Lab w/ Suzanne Taylor-King
Unlock Your Way with STK
Ep10 Jeff Sera - Ensuring Your Referral Partners Know How to Refer You
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Ep10 Jeff Sera - Ensuring Your Referral Partners Know How to Refer You

In this empowering coaching episode, host Suzanne Taylor-King has an insightful conversation with self-development coach Jeff Sera. Suzanne guides Jeff to clearly articulate the core problems he helps clients solve, such as feeling stuck in victim mode, negative self-talk, and poor communication.

Suzanne shares brilliant marketing strategies to attract Jeff's ideal clients, advising him to send a "who do you know" email to referral partners outlining the client profiles he works best with. She stresses the importance of targeting networking groups that understand his holistic framework.

Additionally, Suzanne recommends research tactics for Jeff to uncover common pain points and questions in his niche, so he can position himself as the expert with the missing solutions. Her vast business experience shines as she pushes Jeff to create a solid path from all his social platforms to convert visitors into email subscribers by offering free video trainings.

If you feel overwhelmed, lack self-confidence, or want to improve your personal or professional relationships, this episode will leave you feeling empowered and equipped with actionable steps courtesy of Suzanne's masterful coaching.

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