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Ep17 Kevin Maney - Category Design and Creating Intended Consequences
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Ep17 Kevin Maney - Category Design and Creating Intended Consequences

So often the noise of the ordinary drowns out the symphony of innovation, but in this episode Suzanne Taylor-King and Kevin Maney orchestrate a conversation that cuts through the cacophony, inviting listeners into a deep conversation about the art of category creation, responsible innovation, and the power of collaboration.

Host Suzanne Taylor-King, a beacon of entrepreneurial spirit and innovation, dives into the minds of those who dare to think differently. In this episode, she welcomes Kevin Maney, a visionary and prolific author who has helped chart the course of business revolutions. Together, they explore the essence of Maney's latest work, "Intended Consequences," a playbook for founders and CEOs on building companies that not only innovate but do so responsibly.

Maney, one of the original gang of Category Design, shares his journey from witnessing first hand and writing about the collapse of the Soviet Union to co-authoring "Play Bigger," the bible of category design, and now into the ethical quandaries of AI.

Join Suzanne Taylor-King and Kevin Maney on this journey through the minds of those who see the world not for what it is, but for what it could be.

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