LinkedIn isn't just a platform - it's a goldmine for business growth
In this episode of Unlock Your Way with STK, host Suzanne Taylor-King sits down with Joe Apfelbaum, CEO of Ajax Union, LinkedIn maestro, and creator of evyAI to uncover the hidden power of the world's largest professional network.
Joe shares his journey from being interested in LinkedIn to becoming an evangelist, revealing how Microsoft's $26.2 billion acquisition of the platform in 2016 sparked his interest and led to millions in revenue for his business.
Suzanne, a self-proclaimed "fangirl" of Joe's work, brings her own insights to the table. She shares her "Taylored 20" technique for LinkedIn engagement, demonstrating how she keeps track of influencers, peers, and prospects using Joe's AI tool, evyAI.
Key takeaways from this episode:
1. The power of consistent engagement: Joe explains how leaving 5-10 thoughtful comments daily can dramatically increase your visibility and network.
2. Quality over quantity: Why one LinkedIn connection is worth ten Instagram followers when it comes to business growth.
3. The art of the ask: Joe breaks down how to craft questions that drive referrals and expand your network.
4. Visibility as currency: Suzanne and Joe discuss how increased visibility on LinkedIn translates to real business opportunities.
5. AI as your LinkedIn assistant: How tools like evyAI can help you maintain authentic engagement at scale.
Joe leaves listeners with a powerful message: "The secret to living is giving." He encourages everyone to share their knowledge and passion, emphasizing that enthusiasm is infectious.
Whether you're a LinkedIn novice or a seasoned pro, this episode offers actionable strategies to leverage the platform for business growth, networking, and personal branding.
Don't miss out on the wealth of knowledge shared in this conversation. Tune in now and start unlocking your way to LinkedIn success.
Find all the show notes and links here: https://www.unlockyourwaywithstk.com/41
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