Join host Suzanne Taylor-King as she interviews Bob Burg, co-author of The Go-Giver and Hall of Fame speaker. Suzanne shares how she has implemented Bob's principles in her own business, emphasizing giving value and building relationships.
Bob explains the origin story behind writing The Go-Giver parable with John David Mann. He discusses the power of storytelling to connect emotionally and authentically with people. Suzanne relates this to her own experience in healthcare sales, where you must solve patients' problems rather than sell unneeded services.
For skeptics, Bob clarifies that "giving" means providing immense value to others, which is the most financially profitable approach. He differentiates between manipulative selling versus persuasive selling focused on benefiting the customer.
Suzanne and Bob explore the iconic "does it make money?" quote, with Bob emphasizing that money is an "echo of value." He recommends first validating market demand before investing in a product. Suzanne shares tips on pricing based on the transformation offered.
They dive into influence, with Bob explaining the difference between push and pull. He stresses earning people's commitment versus mere compliance. Suzanne gives an example of powerfully influencing others by sharing her own emotional experience.
Tune in for Bob's wisdom on living the Go-Giver way, the principles of value creation, and earning influence through service. Discover powerful insights you can apply to your business and life.
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